Augustine London is a new collection of eco lingerie from Emily Huc, founder & designer of In Bloom. Augustine London celebrates feminity and protects nature.
Emily Huc has a compelling dream: she dreams of creating a community of women who, by wrapping themselves every day in beautiful, sustainable and comfortable lingerie pieces, will feel inspired and empowered to achieve their own dreams.
In Bloom is the result of a passionate belief that human enterprises can look beyond profit and create positive change in the world our children will inherit. Emily Huc imagined a collection made of materials which respect and protect the earth.
Augustine London is made from organic cotton (GOTS), lyocell and Calais lace as well as end of line powernet which is upcycled instead of going to waste. All fabrics trimmings and dyes are certified OEKO-TEX 100.
In order to reduce their carbon footprint, In Bloom’s suppliers are based in European countries and all the collections are made in France by a family run manufacture expert in corsetry. Every member of the team has specific skills and amazing knowledge about how to make the best quality bras and knickers. A great deal of attention is given to make sure that each specific piece is perfect.