French Eco Lingerie brand Occidente is launching a selection of its 2013 collection in the UK exclusively at By Nature. Jina Luciani, the brainchild behind the label, makes sure that every single aspect of Occidente reflects her search for wellbeing, passion for design, love of nature and belief in fair trade.
Occidente brand was founded in 2008. Jina Luciani studied fashion in New York and Paris and later worked worldwide as a lingerie designer and trend-analyst for several prestigious companies. After several years of rat-race, she finally decided to take her destiny into her own hands. Occidente was born: an authentic and eco-friendly universe of lingerie and loungewear based on a philosophy of true wellbeing and personal convictions. From her atelier on the French Riviera, surrounded by olive trees, family and friends, Jina enjoys the creative environment of a human size company and the rich exchange with her customers and partners.
Since its creation in 2008, Occidente has become a leader in the specialized market of ecologically conscious lingerie and loungewear. It owes its success as much to the quality of its products as to the originality of its designs, creating a totally personalised wardrobe inspired by cultures from the four corners of the globe, allowing women privileged moments of total escape.
Ecofriendly from the choice of ecological materials and environmentally friendly inks, to recycled buttons and paper labels, this holistic approach also entails long-term partnerships with suppliers and artisans who respect fair trade principles. Even though their creative inspiration is found in many different cultures around the world, the Occidente collections are designed and mainly produced in France on the French Riviera.
The Occidente 2013 Collection is inspired by the romanticism of 18th century France, the time of Marie Antoinette, with all the grace and refinement of that era. The designs mix delicate lingerie as well as couture items and are produced with French “savoir-faire”. All the pieces have been thought through with refinement, delicacy and good mood inspiration. Also, in the perspective of well-being, the pastel colour palette was chosen in collaboration with Occidente’s experts in colour therapy.
Made from organic cotton, Occidente 2013 Collection includes matching bras, panties, camisoles and nightdresses. Prices range from £29.95 to £71.95.