Greenpeace’s Detox Campaign

Watch this Greenpeace’s video part of their Detox Campaign aiming to clean up the Fashion Industry.

They say you can tell next season’s hottest trend by looking at the colour of the rivers in Mexico and China. That’s because global fashion brands like Calvin Klein, GAP and Victoria’s Secret are using hazardous chemicals and dyes to make our clothes. These chemicals poison our rivers, and traces of these hazardous chemicals also end up remaining in many of the garments people buy.

But it doesn’t have to be this way. Around the world, hundreds of thousands of people are calling on brands to make fashion that doesn’t cost the Earth. Just this week, the world’s largest retailer ZARA committed to clean-up their supply chain after over 320,000 people joined the campaign calling on the brand to Detox. True People Power in action.

Join fashion-lovers, activists, models and designers in exposing big brands’ dirty little secret and demanding fashion without pollution.

Organic clothing and eco fashion brands are not only committed to using raw materials grown without chemicals but also to using low impact dyes that do not pollute the environment.

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