The latest collection from eco label Ava & Luc is now available at By Nature. The bright and colourful organic baby clothes and organic children clothes are made from super soft and comfy organic cotton and include pyjamas, playsuits and t shirts.
‘Ava & Luc’ was born in September 2010 after its founders (Janice Rokita and Vicki Leaver) found that their high expectations of childrens clothing were not being met.
Fed up with pastel blues, pale pinks, ‘cutesie’ prints and highly impractical garment design (if you’ve ever tried to get a round neck T shirt over a 12 month child’s head or had a toddler cry about a logo label irritating their neck when you’re out and about with no scissors with you, you’ll identify with the problems they faced!), ‘Ava & Luc’ started to sketch out what they felt would be an ‘ideal’ sleepsuit, bib, T shirt and pair of pyjamas, then canvassed friends and family for opinions. After lots of positive feedback, ‘Ava & Luc’ set about manufacturing a capsule collection of clothing with an ethical supplier based in India (no child labour used, employees are paid fairly and work reasonable hours)
All of ‘Ava & Luc’ items are manufactured using highest quality, soft organic cotton and only ecologically sound dyes are used.
Every last detail has been carefully considered in terms of design and comfort, and each item has been tried and tested by Janice and Vicki’s friends and family to ensure that it is absolutely perfect.
The range include pyjamas, playsuits and t shirts ranging from £15.99 to £21.99.