Are Who Made Your Pants the world’s most ethical pants?
When the Virgin tycoon, Sir Richard Branson, launched a competition last year to “screw business as usual”, he was looking for ideas from around the world dedicated to being a “force for good”. The competition attracted more than 500 innovative and socially responsible entries from around the world. Who Made Your Pants made the cut.
The winner Raise5, a Toronto-based social fundraising platform that allows people to donate services to help seed non-profits, was announced yesterday .
Even thought they did not win Who Made Your Pants we feel they deserve a special mention. Who Made Your Pants bring together two things: “amazing pants and amazing women”. The company buys end-of-season fabrics from big underwear companies and creates new pairs of pants. The women-run factory in Southampton trains employees in sewing, English, finance and leadership. About 80 per cent of the women are refugees from Afghanistan, Somalia and Sudan, with the rest part-timers born in the UK.