Back in 2010 Livia Firth (eco entrepeneur and “wife of actor Colin Firth“) started her eco fashion Green Carpet Challenge in association with Vogue and has since been gracing the red carpet with some great eco fashion creations.
Colin Firth is quite a lucky man, busy collecting awards and nominations while being accompanied by his beautiful wife Livia dressed in the best creations eco fashion has to offer.
So what is in store for 2012? According to the Guardian 10 top luxury designers will be matched with 10 A-list stars to create and wear sustainable and ethical gowns. Stella McCartney, Gucci, Sarah Burton of Alexander McQueen and Alberta Ferretti are already on board for this great eco fashion challenge.