Bamboo Underwear is in the spotlight as Calum Best launched his new eco-underwear range in Manchester – on the same street where his football legend father George Best once had his own fashion store.
Best has developed the range of men’s and women’s underwear using bamboo which he says is “luxurious yet hardwearing – perfect for the play hard lifestyle.” And, in a nod to his infamous reputation as a playboy, he says it is inspired by both his transatlantic upbringing in California and London, with elements of “relaxed beach-living and part private members’ club”.
He added: “Initially it was going to be just a range of men’s underwear, but I have a lot of female followers on Twitter and they were saying they wanted the range too so it made sense to launch that too.”
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Pictures of the Manchester Fashion Show can be seen here